NoGoodStudios · Cinematic Storytelling for Brands

Lodha · AI Campaign

We're a full-service creative studio, person-of-color-owned and led by an Oscar-qualified director, with a simple philosophy: make something worth watching, then watch it work.

What We Do

We partner with brands from ideation to delivery, bringing together cinematic storytelling, world-class production, and emerging technology.

Whether through live-action, virtual production, or AI-enhanced filmmaking, every project is built to move people and deliver results.

Services

Brand Films
TV Commercials
Social & Digital Campaigns
Corporate Content

0+Awards

0+Film Festivals

0M+Views

Directed by the studio

Lodha Group

AI Campaign

Olika

National Commercials

Versace

Spec Spot

FKSP LA

Fashion Film

YSL Beauté

Spec Spot

Clear Essence

Brand Campaign

Narrative Reel

From our partners

Nike

Air Max DN

Emporio Armani

Sustainable Collection

Ralph Lauren

Ask Ralph

Emily Blunt

A Conversation

Dr Groot × Bretman Rock

Beauty Campaign

Kia

College Football Hall of Fame

Sena

The Instinct

Chipotle

For Real

Most advertising is ignored.
Great storytelling isn't.

Consumers are increasingly tuning out traditional advertising. But when brands lead with story instead of interruption, the data shifts dramatically. Stronger engagement, higher conversions, and more loyal audiences.

Storytelling drives everything we create — and we do it exceptionally well.

The problem *

of consumers experience ad fatigue

of consumers feel ads are insulting to their intelligence

of U.S. consumers unsubscribe weekly due to marketing overload

When ads tell stories **

of consumers want brands to create story-driven ads

+0%

increase in conversion rates with effective storytelling

+0%

increase in customer loyalty for brands that tell compelling stories

* MarketingTech — 67% of Consumers Have Marketing Fatigue, 2024; PPC Hero — How Social Platforms are Tackling Ad Fatigue, 2024.

** LeapMesh — Storytelling Marketing Statistics, 2024; HIGO Creative — Why Storytelling is So Valuable.

Naman
Gupta.

HollyShorts Film Festival — Official Selection

Cleveland International Film Festival — Winner, Best LGBTQIA+ Short

OUTshine LGBTQ+ Film Festival — Official Selection

Vancouver International South Asian Film Festival — Official Selection

Imagine Science Film Festival — Official Selection

Founder · Director · Writer

An award-winning director, writer and fashion photographer whose work moves between cinema and brand, refusing to draw a line between them.

Naman is an award-winning director whose Oscar-qualifying films have premiered at Tribeca, won the Netflix Film Fund, and screened at 100+ festivals worldwide. A Ryan Murphy Half Initiative fellow, he brings that same cinematic approach to NoGoodStudios, where he believes great storytelling is still the highest-leverage tool a brand can wield.

Most advertising is ignored.Great storytelling isn't.

Let's bring yourvision to life.

Most advertising is ignored.
Great storytelling isn't.

Let's bring your
vision to life.